Optimised online shopping is the biggest online bookstore in Denmark with millions of titles.

Saxo was initially founded as a physical bookstore back in 1961 with the mission to spread the passion for reading as well as writing, and bringing readers and writers closer together. Saxo constantly strives to develop new services that support the best reading and publishing experience possible.

When Saxo reached out to us, they were facing the multifaceted competition of both local startups and international giants entering the Nordic market. We helped strengthen their services and offerings through persona development, user journey mapping and UI review. Together with their marketing and development team, we identified key business opportunities as well as quick wins in terms of UI optimisation of key touchpoints online.