Rejseplanen is the most popular travel itinerary app in Denmark. On a busy day, the app shows more than 1 million trips to commuters and travellers.
In 2017, we helped Rejseplanen optimise the interface of a new pilot app. This app allows residents in less populated areas get an overview of how they can best travel from A to B. Instead of only including regular public transport, the app also suggests additional transportation services such as car sharing, taxis, and telebusses. In combination, these transportation offerings cover the less urban areas more efficiently. Our role in the project was to make it easy for the users to understand the new travel options and set their travel preferences.
The new pilot app was initially launched and tested in Northern Jutland with Nordjyllands Trafikselskab (The transport services organisation for Northern Jutland).