Good advice makes the difference

As one of the most well-known retail brands in Denmark, Matas needs to stay on top of providing best in class service experiences to their many loyal customers across physical and digital touch points.

Matas is the biggest beauty and health supplements chain store in Denmark, with more than 280 physical stores, a well-assorted online shop as well as Denmark's most comprehensive loyalty programme, Club Matas.

The task

In 2015 Matas was transforming from a traditional retail strategy to an omni channel strategy and as part of this transformation they redesigned their website to become the solid ecommerce platform that they have today. We were hired to assist with UX expertise in the process of developing a high quality online shop based on UX best practice, updated technology, design and data insights. Since the launch of the new platform, Matas have accelerated their turnover on online sales year-by-year and their shop is one of the top performing ecommerce businesses in Denmark.

Our role

We have functioned as strategic UX partners to Matas’ e-commerce- and marketingteams to ensure a great user experience across digital touch points, including their web shop, loyalty programme and in-store touch points.

UX optimisation
Information architecture
Flow design

Concept work
Strategic workshops