It is not easy to design for everyone. But that is what we and DMI set out to do with the redesign of their weather service.
Since 1872, the Danish Meteorological Institute (DMI) has provided weather forecasts for Denmark, Greenland, and the Faroe Islands. With a growing competitive market, DMI asked us to help them transform their digital platforms and the way they develop their services for all citizens of the Danish Commonwealth. Resulting in a new design, a new site structure, and ultra localised weather forecast, released to the public as a beta in early 2018.
DMI's digital services hadn't received a major redesigned since the early 2000s and were characterised by a focus on features which cluttered the website and spread the data across multiple pages. In some cases resulting in the user having to visit up to 20 different pages to get a full overview of their local weather. By working closely with DMI and the users, the redesigned solution focuses on providing the best service based on user insights and real needs. For example, the new website has gone from delivering forecast for 400 searchable locations to 17,000 locations in Denmark, the Faroe Islands and Greenland. Add to that another 150,000 global, searchable locations making the weather ultra-local and personal.
Throughout the project, we have included user research and insights to inform the design process. We collaborated closely with DMI’s project team in scoping the core user tasks that needed to be prioritised on the new website. The concept was tested with users from Denmark, Faroe Islands, and Greenland, and a set of surveys was conducted to clarify the users’ needs in specific areas. As part of involving the users, the new design and concept was launched as a public beta in 2018.
The design rationales
The new website is structured around your local weather. You can easily search and save your favourite locations and keep track of them at a glance. If you want to plan ahead or dig deeper into more detailed data, you can access location pages, which gather all contextual information: You can see the weather forecast, weather warnings, regional outlook, as well as other relevant data for that location. What was previously more than 20 different maps is now collected in just one map.
The new website offers local weather for over 17,000 new locations in Denmark, the Faroe Islands, and Greenland and is optimised for both desktop and mobile devices.