It is not easy to design for everyone. But that is what we and DMI set out to do with the redesign of their weather service.
Since 1872, the Danish Meteorological Institute (DMI) has provided weather forecasts for Denmark, Greenland, and the Faroe Islands. With a growing competitive market, DMI asked us to help them reinvent their digital platforms and the way they develop their services for all citizens of the Danish Commonwealth.
DMI provides a broad variety of detailed weather and climate data. These data were scattered across the site and a user had to visit up to 20 different pages to get an overview of data relevant to one single location. Together with DMI we wanted to bring the weather information closer to everyone.
Throughout the project, we have included user research and insights to inform the design process. We collaborated closely with DMI’s project team in scoping the core user tasks that needed to be prioritized on the new website. The initial concept(s) was tested with users from Denmark, Faroe Islands, and Greenland, and a set of surveys has been conducted to clarify the users’ needs in specific areas. As part of involving the users, the new site is launched in beta, and users are invited to give feedback before the final launch later in 2018.
The design rationales
The new website is structured around your local weather. You can easily search and save your favorite locations and keep track of them at a glance. If you want to plan ahead or dig deeper into more detailed data, you can access location pages, which gather all contextual information: You can see the weather forecast, weather warnings, regional outlook, as well as other relevant data for that location. What was previously more than 20 different maps is now collected in just one map.
The new website offers local weather for over 10,000 new locations in Denmark, the Faroe Islands, and Greenland and is optimized for both desktop and mobile devices.