Strategy for building the right thing
We help product teams figure out what to build and why, before committing time and resources to how. Our strategy work is grounded in real user needs, business context, and the practical reality of what it takes to ship.
Most product teams don't lack ideas. They lack clarity about which ideas to pursue, in what order, and why. Before we open Figma, before we discuss components or visual direction, we need to understand the problem. Who are the users? What does the business actually need? What constraints are real and which ones are assumptions nobody has questioned?
That work is not glamorous. But it is the difference between building the right thing and building a thing that looks right.
What we mean by strategy
We are not a management consultancy. We don't produce 80-page documents that sit unread in a shared drive. Our strategy work is focused, practical, and directly connected to what gets designed and built.
It typically involves understanding users and their context, mapping the competitive landscape, identifying where a product or service falls short, and defining what success actually looks like. The output is not a strategy for its own sake. It is a shared understanding that lets the team move forward with confidence.
How we approach it
We work alongside your product team, not in a back room. We run lean discovery sprints when time is tight and deeper investigations when the problem demands it.
Because we also do the product design and DesignOps work, our strategy stays honest. We know what it takes to actually build what we recommend. That keeps us from ending up with a beautiful strategy that nobody can execute.
When you need us
You might need strategic design help if your team is about to invest significant resources and wants to validate the direction first. Or if an existing product is underperforming and nobody can agree on why. Or if you are going through a transformation and need someone to define what the design side of that looks like.
Curious whether strategic design support would help? Get in touch and we will figure it out together.