# Blixt & Dunder — Full Content --- --- title: "Blixt & Dunder — Design Systems & Product Design Copenhagen" description: "Blixt & Dunder is a Copenhagen-based design consultancy specialising in product design, design systems, and DesignOps for enterprises and startups that can't afford to get it wrong." url: https://www.blixtdunder.com/ slug: home updatedAt: 2026-02-16T13:08:01.260523+00:00 --- # Blixt & Dunder closes the gap between how _products look_ and how they _actually work_ __ [Strategy](/strategy "See how we approach design strategy"), product design, and [DesignOps](/designops "This is how we approach DesignOps") for enterprises and startups that can't afford to get it wrong. [More about our approach](/approach/) ## Vipps MobilePay Helped merge two leading Nordic mobile wallets into a single platform. We led the product design and UX work across the website redesign and cross-border payment experience. _A unified product for millions of users across Norway, Denmark, and Finland._ ### Discover ## We find _the real problem_, not the brief ### Make ## We design it and build it — _no handoff theatre_ ### Launch ## We ship _products that work_ after we leave ## Abzu AI Worked closely with the Abzu team through brand strategy workshops and visual identity design to build a brand that matched their ambition: rethinking how AI systems work, drawing on quantum physics and self-organising systems. _A brand as distinctive as the science behind it._ - [Get in touch](/contact/) — Wanna dance with us? - [Europe put accountants in charge of its digital products. Nobody questioned it.](https://medium.com/blixtdunder/europe-put-accountants-in-charge-of-its-digital-products-nobody-questioned-it-d5c6c44a7a46) — Design leadership --- --- title: "About | Blixt & Dunder" description: "Founded in 2014 by Daniel Zander and Teresa Schilder Knudsen, Blixt & Dunder is a senior design consultancy built on honesty, craft, and a decade of enterprise product work." url: https://www.blixtdunder.com/about/ slug: about updatedAt: 2026-02-16T13:06:23.844613+00:00 --- # More than ten years of doing _honest work_ for companies that can't afford anything less. ### We say what we think Most consultancies tell clients what they want to hear. We built Blixt & Dunder specifically to avoid that. We'll tell you when your brief is wrong, when the solution you've asked for isn't the one you need, and when a simpler approach will outperform the expensive one. It sometimes costs us projects. It's why clients come back. ### Two founders, one standard We're a senior team by design. Daniel and Teresa founded Blixt & Dunder with over 40 combined years of experience across fintech, insurance, retail, and enterprise product work. Every engagement we take on gets that level of attention. What you see in the pitch is who shows up on the project. ### We built the company we wanted to work for Equal salaries. Honest advice. A 30-hour week that we actually respect. These weren't aspirations we wrote in a values document; they were decisions we made before we incorporated. A decade in, we still work the same way. We think it shows in the work. We're based in central Copenhagen and work primarily with Danish enterprise clients. If you want to understand what we could do for your team, [get in touch](/contact "Contact us"). ## Leadership --- --- title: "Selected Work & Case Studies | Blixt & Dunder" description: "Selected work from Blixt & Dunder including Vipps MobilePay, Tryg, ISS, The Royal Danish Library, The Danish Meteorological Institute, and more." url: https://www.blixtdunder.com/work/ slug: work updatedAt: 2026-02-16T13:06:04.555314+00:00 --- ### Vipps MobilePay Helped merge two leading Nordic mobile wallets into a single platform. We led the product design and UX work across the website redesign and cross-border payment experience. _A unified product for millions of users across Norway, Denmark, and Finland._ _Tags: Financial services, Strategy, Branding_ ### Public Holiday In today's interconnected world, where teams collaborate across borders and time zones, staying in sync with colleagues' availability can be a challenge. The [_Public Holiday Slack_](https://www.blixtdunder.com/public-holiday "Public Holiday app for Slack") app tackles this issue head-on, seamlessly integrating with your workspace to provide real-time updates on public holidays around the globe. _Tags: Product design_ ### ISS Defined a content governance model and redesigned the corporate website for one of the world's largest workplace service providers. Our work spanned content strategy and web design across 40+ markets. _A consistent digital presence at genuine global scale._ _Tags: Strategy, Branding_ ### BK Medical BK Medical is committed to designing active imaging systems. We assisted them in elevating the user experience of their neurosurgery ultrasound system. Through user research, they honed the system's interface to be more intuitive, enhancing both the precision and safety of neurosurgical procedures. _Tags: Product design_ ### Abzu AI Worked closely with the Abzu team through brand strategy workshops and visual identity design to build a brand that matched their ambition: rethinking how AI systems work, drawing on quantum physics and self-organising systems. _A brand as distinctive as the science behind it._ _Tags: Branding, Strategy_ ### Solde Developed the brand identity and packaging design for a specialty coffee company built around full supply chain transparency. We continue to run their ecommerce operation, covering everything from design to ongoing optimisation of [solde.se](https://www.solde.se/ "Visit Solde for great coffee"). _A brand and shop that keeps growing, year on year._ _Tags: Branding_ ### Tryg Designed a policy management tool for Tryg's internal case managers through product design and UX, simplifying how they track and manage business insurance policies across Nordic markets. _Complex workflows made navigable for the people who use them every day._ _Tags: Product design_ ### Fiftytwo Worked with Denmark's leading POS provider to rethink their approach to point of sale design, developing a new vision for their backend and store management software through product design and UX strategy. _A clearer direction for a platform used by some of Denmark's best known retail brands._ _Tags: Product design, Financial services_ ### Usertribe Helped Usertribe translate strong ideas into a working product, delivering concept work and design components for their user insights platform through product design and component development. _A foundation their team could build on immediately._ _Tags: Strategy, Product design_ ### The Royal Danish Library Transformed an innovative digital strategy and established visual identity into flexible, applicable design components for one of Denmark's most important cultural institutions. _A design system built to carry centuries of heritage into digital formats._ _Tags: Strategy_ ### Good Monday All your office and workspace management needs and services on one platform, in one place. Get started today and make every day a Good Monday. _Tags: Product design, Strategy_ ### The Danish Meteorological Institute Led digital strategy, app design, and icon design for Denmark's premium weather authority, covering forecasts for Denmark, Greenland, and the Faroe Islands. _The app went from a 2.6 to a 4.3 App Store rating._ _Tags: Strategy, Product design_ ### Rejseplanen Rejseplanen is on a mission to make it easier for travellers to get from A to B within Denmark. No matter the means of transport. Be it classic public means of transport like trains and busses or privately operated carsharing schemes or planes, Rejseplanen wants to be the primary platform for all travelling Danes. _Tags: Product design_ ### Nordea Markets Closing the gap between business and IT for ​Nordea Markets, a leading international capital markets operator and investment banking partner in the Nordic and Baltic Sea regions. We designed their markets and trading platform experience for small and medium-sized segments. _Tags: Financial services_ ### Senseg As touchscreen interfaces become more frequent in cars, so do the dangers of driver distraction. We designed and built an interactive prototype that aimed at solving that problem through Senseg's innovative technology. _Tags: Product design_ ### Kniven This is Kniven, a limited edition, handmade knife manufactured by Otter Messer in collaboration with Blixt & Dunder and released in a limited run in 2013. Even though our DNA is digital, we love to work with physical design when the opportunity arises. _Tags: Branding_ --- --- title: "Design Approach & Method | Blixt & Dunder" description: We find the real problem, design with the system in mind, and stay engaged past launch. No handoff theatre, no strategy decks that go nowhere. Just design that ships. url: https://www.blixtdunder.com/approach/ slug: approach updatedAt: 2026-02-16T13:05:47.386452+00:00 --- # We _embed_ in complex product teams and make design work Not as a vendor. As the people who fix what's broken and build what lasts, from strategy through to shipped components. ### We start by finding the real problem Most briefs describe a symptom. Before we design anything, we spend time with your team, your users, and your data to find what's actually broken. Sometimes that's a product flow. Sometimes it's a component architecture that nobody owns. Sometimes the brief itself is pointing at the wrong thing. We say so early. ### We work in the open, not in isolation You'll see progress every week: rough sketches, prototypes, working components, not polished decks at project milestones. We embed with your team rather than disappearing into a studio. Feedback shapes the work. That's not a disclaimer, it's how good products get built. ### We design with the system in mind Every product decision we make gets made with the system in mind. Not because we're obsessed with documentation, but because design that can't scale isn't finished. It's deferred debt. We work across Figma and code. Handoff is not a phase; it's a non-event. It's a [DesignOps](/designops "Learn more about how we approach DesignOps") mindset, and it shapes everything we do. ### We ship, then make it hold Launch isn't the end. It's where most design work quietly falls apart. We stay engaged through governance, component ownership, and team enablement, because the design system you built in Q1 should still be intact in Q4. We've done this with Vipps MobilePay, BEC, Nets, Tryg, and Falck. We know what enterprise product work looks like from the inside. If you're tired of consultants who think more than they ship, [we should talk](/contact "Contact us"). ## Projects that changed companies ### ISS Defined a content governance model and redesigned the corporate website for one of the world's largest workplace service providers. Our work spanned content strategy and web design across 40+ markets. _A consistent digital presence at genuine global scale._ _Tags: Strategy, Branding_ ### Solde Developed the brand identity and packaging design for a specialty coffee company built around full supply chain transparency. We continue to run their ecommerce operation, covering everything from design to ongoing optimisation of [solde.se](https://www.solde.se/ "Visit Solde for great coffee"). _A brand and shop that keeps growing, year on year._ _Tags: Branding_ - [Get in touch](/contact/) — Wanna dance with us? - [How we've built our dream company](https://medium.com/blixtdunder/how-ive-built-my-dream-company-53db3d4cdfa6) — Our thoughts --- --- title: "Contact Blixt & Dunder | Work With Us" description: "Get in touch with Blixt & Dunder. We work with Danish enterprise clients on product design, design systems, and DesignOps. Based in central Copenhagen." url: https://www.blixtdunder.com/contact/ slug: contact updatedAt: 2026-02-16T13:04:22.228545+00:00 --- # We would love to learn more about your business. If you’d like to get in touch, please give us a call on [_+45 32 33 11 22_](tel:+4532331122 "Call us on +45 32 33 11 22")/[+46 739 247 147](tel:+46739247147 "Call us on +46 739 247 147") or [send us an email]( "Send us an email") --- --- title: Student url: https://www.blixtdunder.com/student/ slug: student --- Vi søger en talentfuld studerende Til vores stærke UX team søger vi en student fra midt august eller start september. Vi er stærkt innovations og user experience design team som har kontor på Nørrebro i skønne lokaler med afslappet atmosfære. Vi har en stærk faglighed og har samlet mere end 40 års erfaring med user experience rådgivning. Vi arbejder med mellemstore og store kunder, især inden for fintech og service industrien. Vi arbejder mere med flow- og service design end klassisk hjemmesidedesign (men det hænder dog). #### Vi tilbyder: - Faglig læring og styrkelse af dine kompetencer inden for UX og service design - Nogle fantastisk rare kolleger og omgivelser på vores kontor på Nørrebro - Mulighed for at snuse til livet som konsulent og få lidt konkret erfaring med i bagagen #### Vi leder efter en der - Har en faglig baggrund fra relevant studie (User experience design, Service Design) - Er nysgerrig og har lyst til at lære fra erfarne konsulenter - Har mod på arbejdsdage, der er varierede og byder på alt fra desk research, deltagelse i kundemøder, sparring med kolleger og at hente frokost eller lave kaffe engang imellem. #### Kriterier - Du har ca 1-2 år tilbage af studierne - Du kan være på kontoret ca. 2 dage om ugen - Du kan tale dansk og engelsk til professionelt brug #### Sådan ansøger du Send os en kort ansøgning, der beskriver hvad du ønsker at få ud af et studenterjob hos os - og hvorfor netop du er den rette student for os. Ansøgningen sendes senest d. 30. juni til [ux-job@blixtdunder.com](mailto:ux-job@blixtdunder.com?subject=Student "Hej Blixt & Dunder") #### Ansættelsesdetaljer Start midt august eller senest 1. september, 2 dage om ugen eller 12-15 timer. Timelønnet. #### Det siger vores tidligere studenter om at arbejde hos os _“Den bedste start på karrieren man kan tænke sig”_ _“Skønt sted med skønne og super dygtige kolleger. Man lærer ekstremt meget på kort tid”_ #### Dine karrieremuligheder efter et studiejob hos os Mange af vores studerende fortsætter hos os efter endt studie. Hvis ikke vi kan tilbyde dig noget, når den tid kommer hjælper vi dig godt videre. Her arbejder vores tidligere studenter i dag: - Hos os - Fintech - Konsulenthuse - Freelance UX - [Get in touch](/contact/) — Wanna dance with us? - [How we've built our dream company](https://medium.com/blixtdunder/how-ive-built-my-dream-company-53db3d4cdfa6) — Our thoughts --- --- title: The Public Holiday App for Slack description: The Public Holidays app will let users select their home country, and then automatically change their status, and pause all notifications during public holidays to improve the understanding of when people are available in teams spread across the globe. url: https://www.blixtdunder.com/public-holiday/ slug: public-holiday updatedAt: 2022-07-08T15:52:01.858827+00:00 --- # The Public Holiday app for Slack - Set your status during public holidays in your country! [Add to Slack](https://slack.com/oauth/v2/authorize?client_id=2336073952.6360025650422&scope=commands,users:read,users:write,chat:write,chat:write.public,chat:write.customize&user_scope=users.profile:write,users:write "Add Public Holiday to Slack") [Find us on Product Hunt](https://www.producthunt.com/posts/public-holiday-app-for-slack?utm_source=badge-featured&utm_medium=badge&utm_souce=badge-public-holiday-app-for-slack "Upvote our app on Product Hunt!") In today's interconnected world, where teams collaborate across borders and time zones, staying in sync with colleagues' availability can be a challenge. The Public Holiday Slack app tackles this issue head-on, seamlessly integrating with your workspace to provide real-time updates on public holidays around the globe. To install the app just [_open it in Slack_](https://slack.com/oauth/v2/authorize?client_id=2336073952.6360025650422&scope=commands,users:read,users:write,chat:write,chat:write.public,chat:write.customize&user_scope=users:write,users.profile:write "Install app"). Then follow the instrcutions to install it on your workspace, set your home country, and enjoy your holiday! If you run into problems with the app, please send us an email to [_publicholiday@blixtdunder.com_]( "mailto:publicholiday@blixtdunder.com?subject=Public Holiday app") and we will get back to you as soon as possible. Read the apps [_privacy policy here_](https://www.blixtdunder.com/public-holiday/privacy "Privacy policy"). And if you really love the app, [_feel free to support it_](https://www.buymeacoffee.com/blixtdunder "Support the app") 🤑. --- --- title: The Public Holiday App for Slack description: The Public Holidays app will let users select their home country, and then automatically change their status, and pause all notifications during public holidays to improve the understanding of when people are available in teams spread across the globe. url: https://www.blixtdunder.com/public-holiday/privacy/ slug: public-holiday/privacy updatedAt: 2022-07-08T15:52:01.858827+00:00 --- # Privacy Policy for the Slack Public Holiday app __[_The Public Holiday_](https://www.blixtdunder.com/public-holiday "https://www.blixtdunder.com/public-holiday") app does not want to know who you are we try to collect just enough data to enable our services. ### 1. Definition and Nature of Personal Data During your use of Public Holiday, we do not require you to provide us with any personal data. ### 2. Information Gathering #### 2.1 - Information Collected About Your Team from Slack We collect the team's Slack ID, Team Name and Domain upon registration. #### 2.2 - Information You Provide to Us We do not require that you provide us with any personal data to enable functionality of Public Holiday. #### 2.3 - Information Collected from Slack Messages We require you to communicate with Bots through Instant Messaging (Slack). This requires special care on our side, and a more restrictive privacy measures: We do not collect or keep information from incoming conversations, and we do not process messages transmitted, except for messages related to the explicit usage of the service. We do not monitor team channels. #### 2.4 - Information Collected via Technology We collect and log a minimal amount of activity data related to interactions had with the Public Holiday bot. This includes but is not limited to, Location request, webpages accessed, IP addressed, browser types, and operating system. ### 3 - Transfer or Sale of Personal Data We will never sell, transfer or lease out your personal data to third parties. ### 4 - Safety We reserve the right, at our sole discretion, to modify this Privacy policy or any portion thereof. Any changes will be effective from the time of publication of the new Privacy policy. Your use of the Website after the changes have been implemented implicitly expresses your acknowledgement and acceptance of the new Privacy policy. Otherwise, and if the new Privacy policy does not suit you, you must no longer use the Services. ### 5 - Modifications We reserve the right, at our sole discretion, to modify this Privacy policy or any portion thereof. Any changes will be effective from the time of publication of the new Privacy policy. Your use of the Website after the changes have been implemented implicitly expresses your acknowledgement and acceptance of the new Privacy policy. Otherwise, and if the new Privacy policy does not suit you, you must no longer use the Services. For questions about our privacy policy please send us an email to [_publicholiday@blixtdunder.com_](mailto:publicholiday@blixtdunder.com?subject=Public%20Holiday%20app "Mail us about the Public Holiday app for Slack") and we will get back to you as soon as possible. --- --- title: "DesignOps guide for scaling design teams | Blixt & Dunder" description: What is DesignOps? Learn how DesignOps aligns design and development, prevents governance drift, and scales design systems in enterprise organisations. url: https://www.blixtdunder.com/designops/ slug: designops updatedAt: 2026-02-26T13:45:07.944199+00:00 --- # DesignOps for _scaling product_ organisations Whether you're building from scratch or fixing what's broken, we help you establish the operating model that keeps design and development moving together. Most design systems fail because the process is broken, not the designs. Beautiful components mean nothing if designers and developers aren't aligned. The system becomes documentation debt. A reference no one references. DesignOps is the operating model that keeps this from happening. Not a support function. Not a set of templates. It's the infrastructure that turns a design system from a static library into a living capability. At Blixt & Dunder, we help product organisations design and implement DesignOps as a strategic capability. We align governance, process, tooling, and culture so that design scales without losing craft. ## DesignOps as an operating model DesignOps is the structured orchestration of people, processes, tools, and systems that enables design teams to operate efficiently at scale. DevOps streamlined software delivery. DesignOps does the same for design operations: the decisions, handoffs, governance, and workflows that determine whether your design system actually gets used. Where a design system defines components and patterns, DesignOps defines how decisions get made, who owns what, how updates happen, and how design and engineering stay in sync. You can have great components and a broken process. DesignOps fixes the process. ## The cost of scaling without structure Most product organisations in Denmark are experiencing the same symptoms: - Multiple design teams working differently across products - Design systems that exist but aren't consistently governed - Slowed handoffs between design and engineering - Tool sprawl and unclear ownership - Teams scaling without scaling structure Without DesignOps, growth creates complexity. With DesignOps, growth creates leverage. The organisations that treat DesignOps as strategic infrastructure outperform those who treat it as tooling or process documentation. In a Danish market where design capability is world-class but operational maturity often lags behind, this is where competitive advantage lives. ## The operating model behind the design system This is where most organisations get confused. A design system is the output. DesignOps is the operating model that keeps it alive, evolving, and adopted. Most teams build components first and figure out governance later. That's backwards. Get the operating model right first: - **Ownership.** Who decides what goes in, what gets updated, what gets deprecated. - **Contribution models.** How teams propose changes without creating chaos. - **Version control.** How design and code stay in sync across releases. - **Change management.** How updates propagate without breaking things. - **Documentation standards.** Documentation that lives with the code, not in a separate system that gets out of date. - **Measurement.** How you know the system is actually being adopted. Without this structure, every new team or product creates drift. With it, the system scales across teams, markets, and platforms without losing coherence. ## How we approach DesignOps We don't implement templates. We design operating models specific to how your organisation actually works. Our DesignOps work typically spans six dimensions, but we always start by listening. ### Discovery We talk to designers, developers, product, leadership. What's working? Where does it break? Where do decisions stall? We map the reality before we propose anything. ### Governance and decision architecture This is the foundation. Clear ownership models. Defined decision rights. Transparent escalation paths. We structure governance so that design leadership has clarity, product and engineering align on contribution, and strategic direction actually flows into operational reality. ### Process architecture Design processes must enable speed without sacrificing quality. We map and optimise discovery-to-delivery workflows, cross-functional collaboration, sprint integration, feedback loops, and documentation practices. The goal is frictionless execution, not rigid bureaucracy. ### Tooling and automation Tools should reduce cognitive load, not increase it. We assess your tooling ecosystem, identify automation opportunities (including AI integration), and connect tools into a coherent workflow architecture. No tool sprawl. No duplicate systems. ### Design systems management If you already have a design system, we help you make it operational. Contribution models, governance boards, release protocols, engineering alignment, and scaling across products. If you're building from scratch, we establish the process first. The components follow naturally. ### Metrics and visibility Design impact must be measurable. We implement design velocity indicators, system adoption metrics, cross-functional collaboration KPIs, and governance performance signals. DesignOps makes design performance visible at executive level. ## The impact of a working operating model Teams know how decisions get made. New hires onboard faster. Questions have consistent answers. New components follow patterns without debate. You reduce cognitive load. "Does this fit?" becomes answerable. Design and development move at the same speed. No translation layer. Faster handoffs. System adoption is default. Teams use it because it makes their work easier, not because someone mandated it. Maintenance is predictable. Updates propagate cleanly. The system evolves instead of fragmenting. ## The DesignOps maturity model Most organisations fall into one of four stages: **Ad hoc.** Processes are informal. Systems fragment. Collaboration relies on individuals, not structure. When someone leaves, institutional knowledge goes with them. **Defined.** Basic workflows exist. A design system is present but inconsistently governed. Handoffs happen, but they're manual and friction-heavy. **Integrated.** DesignOps structures align across teams. Governance and systems support scale. Design and engineering work from a shared source of truth. **Strategic.** DesignOps operates as a core capability. Executive leadership treats design as infrastructure. The system is measured, governed, and continuously improved. We help organisations move from reactive to strategic, at whatever pace makes sense for your team and your context. ## DesignOps in Denmark The Danish product landscape is uniquely strong in design capability. The craft is there. The talent is there. What's often missing is the operational structure to match. As Danish companies scale internationally, across markets, platforms, and distributed teams, operational misalignment becomes visible fast. Design quality erodes not because designers got worse, but because the system around them didn't scale. We work with organisations across Denmark and the Nordics to establish DesignOps as a strategic advantage. Our work spans financial services, regulated tech platforms, and organisations managing high design complexity. Any context where design and development need to move at the same speed, and where scaling without chaos is the goal. ## Signs you need DesignOps You likely need DesignOps if: - Your design team has grown beyond 5–7 people - Your design system struggles to stay updated - Engineering handoffs create friction - Teams use different processes for the same work - Leadership lacks visibility into design performance - If it only exists in people's heads, that's a liability. When someone leaves or your team grows, unwritten process breaks. DesignOps is not a luxury for large enterprises. It is essential infrastructure for any scaling product company. ## How we work We don't build your product. We set up the operating model that lets your team work more effectively together. **Discovery.** We listen to designers, developers, product, leadership. What's working? Where does it break? **Process design.** We define how decisions flow through your organisation. Who owns what. What stays consistent. We design this for your specific team. No templates. **Implementation.** We establish the tooling, workflows, and governance structures. Your team learns as we go. **Handover.** Your team takes ownership. We stay available for questions as you refine what works. Typical engagements run 3 to 6 months, depending on scope. ## What is DesignOps? DesignOps is the operational infrastructure that makes design systems work at scale. It's the processes, governance structures, and workflows that keep design decisions consistent and aligned with development. Think of it as the organisational operating model around your design system. Just as DevOps streamlined software delivery, DesignOps streamlines design operations. ## What does DesignOps mean in practice? It means defining how design decisions get made, who owns them, and how they flow through your organisation. That includes governance, contribution models, tooling, documentation standards, and how design and engineering stay in sync. Without it, every team invents their own way of working. ## What's the difference between DesignOps and a design system? A design system is the output: components, patterns, guidelines. DesignOps is the operating model: how decisions get made, who owns what, how updates happen. You can have good components and a broken process. DesignOps fixes the process. ## How is DesignOps different from DevOps? DevOps streamlines software development and deployment through automation and continuous delivery. DesignOps streamlines design operations through process, alignment, and governance. They're complementary, and in mature organisations, they connect. ## How is DesignOps different from UX operations? UX operations typically focuses on research logistics, participant recruitment, and design team workflows. DesignOps is broader. It covers governance, systems management, organisational design, cross-functional alignment, and how design scales as a strategic capability. UXOps can sit inside a DesignOps model, but DesignOps addresses the full operating structure. ## What does DesignOps include? Governance structures, decision-making frameworks, documentation strategies, tooling integration, and maintenance processes. It's the complete operational ecosystem around your design system, ensuring design and development move at the same speed with clear communication and shared understanding. ## Why do organisations need DesignOps? Without DesignOps, design systems become documentation debt. Designers and developers work from different versions of truth. New decisions create inconsistency. Updates don't propagate. Teams spend time debating the same governance questions over and over. DesignOps solves this by establishing clear decision-making frameworks and update processes that everyone follows. ## Is DesignOps only relevant for large companies? No. Any scaling product organisation benefits from structured DesignOps. If your design team has grown beyond five to seven people, or your design system is starting to drift, the operational questions are already there. Investing early prevents the kind of process debt that becomes expensive to fix later. ## Does DesignOps include AI integration? It can. Where AI improves speed, consistency, or reduces repetitive work in design workflows, we integrate it into the tooling and automation layer. But AI is a means, not the point. The goal is always a coherent operating model. We don't bolt on AI for the sake of it. ## I already have a design system nobody's using. Can you fix it? Usually yes. The issue is almost always process, not components. We audit what's broken: are decisions documented? Is the update process clear? Are designers and developers following the same version? Then we rebuild the operating model around what you have. ## We're building from scratch. Where do we start? Process before components. Get the operating model right first. The components follow naturally. ## How long does this take? 3 to 6 months typically, depending on scope and organisational complexity. ## My team already knows how we work. Do we need this? If it only exists in people's heads, yes. When someone leaves or your team grows, unwritten process becomes a liability. DesignOps makes implicit knowledge explicit. ## We're migrating our tech stack. Good timing? Actually, yes. When you're rebuilding components anyway, it's the right moment to establish proper architecture and process from the start. - [Europe put accountants in charge of its digital products. Nobody questioned it.](https://medium.com/blixtdunder/europe-put-accountants-in-charge-of-its-digital-products-nobody-questioned-it-d5c6c44a7a46) — Design leadership - [Get in touch](/contact/) — Wanna dance with us? --- --- title: "Design Strategy | Blixt & Dunder" description: Design strategy that connects business goals to what actually gets built. We help product teams make better decisions before committing resources. Copenhagen-based since 2014. url: https://www.blixtdunder.com/strategy/ slug: strategy updatedAt: 2026-02-26T13:45:07.944199+00:00 --- # Strategy for _building the right thing_ We help product teams figure out what to build and why, before committing time and resources to how. Our strategy work is grounded in real user needs, business context, and the practical reality of what it takes to ship. Most product teams don't lack ideas. They lack clarity about which ideas to pursue, in what order, and why. Before we open Figma, before we discuss components or visual direction, we need to understand the problem. Who are the users? What does the business actually need? What constraints are real and which ones are assumptions nobody has questioned? That work is not glamorous. But it is the difference between building the right thing and building a thing that looks right. ## What we mean by strategy We are not a management consultancy. We don't produce 80-page documents that sit unread in a shared drive. Our strategy work is focused, practical, and directly connected to what gets designed and built. It typically involves understanding users and their context, mapping the competitive landscape, identifying where a product or service falls short, and defining what success actually looks like. The output is not a strategy for its own sake. It is a shared understanding that lets the team move forward with confidence. ## How we approach it We work alongside your product team, not in a back room. We run lean discovery sprints when time is tight and deeper investigations when the problem demands it. Because we also do the product design and [DesignOps](/designops "/designops") work, our strategy stays honest. We know what it takes to actually build what we recommend. That keeps us from ending up with a beautiful strategy that nobody can execute. ## When you need us You might need strategic design help if your team is about to invest significant resources and wants to validate the direction first. Or if an existing product is underperforming and nobody can agree on why. Or if you are going through a transformation and need someone to define what the design side of that looks like. Curious whether strategic design support would help? [Get in touch](/contact "/contact") and we will figure it out together. - [Why Storybook is a symptom, not a solution](https://medium.com/blixtdunder/self-documenting-products-why-storybook-is-a-symptom-not-a-solution-264111ab6110) — Self-documenting products - [Get in touch](/contact/) — Wanna dance with us?